Michael Yanez is a 20 year executive veteran in the consumer CE & IT industry and he has developed multiple small and international companies into very successful double digit million dollar businesses with limited resources and against much larger branded organizations. Michael used ‘out of the box’ ideas, guerrilla marketing and a very specific formula to achieve a high rate of sales and marketing success. It is this formula that is the backbone of his US RETAIL EXPERT title and from which he offers as the full service sales and marketing firm for manufacturers seeking to break into the US and Canadian market. US RETAIL EXPERT, Michael Yanez, develops market entry strategies and orchestrates successful launch programs using years of experience, solid relationships and strategic partnerships.
US RETAIL EXPERT has successfully launched multiple companies into the US retail, etail markets as well as direct
to consumer via ecommerce, DRTV and other means. Michael is also the founder and president of CE Channel consulting, as well as the co-founder and VP of Business Development of Inside Track Advantage, a Navarre and Douglas Stewart aggregator that allows small, new or merging vendors an opportunity to be distributed into the retail, etail and academic channels. Michael is highly regarded and trusted in the industry.
What Michael + US Retail Expert can do for you
European consumer Software Company desired to enter the US Retail channel. Client only had one product and a very limited budget. To keep their financial invest to a minimum, they hired Michael Yanez, the US RETAIL EXPERT, as their NA Retail Sales & Marketing Executive as an independent contractor.
US RETAIL EXPERT Duties & Accomplishments
Spent two weeks in Germany to learn product and target customers
Guided US box design and positioning
Created US launch strategy and marketing materials
Found local US based manufacturing
Assisted client in getting incorporated for the purposes of obtaining a US bank account and virtual office services
Quickly got client into key retail distributer
Hired and managed national sales firm
Worked with US PR firm
Responsible for press interviews—print, radio and Internet Trade Shows
Chose appropriate shows
Responsible for identifying business development opportunities
Successfully penetrated the following retailers all within the first 18 months: Best Buy, Target, Office Max, Office Depot, Amazon, Fry’s, Costco.com, Micro Center, Tiger Direct, London Drugs, and many more.